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Lotto Studio Designs Marsèll’s Milan Flagship

The simple, stripped-back work of architectural greats Marcel Breuer and Carlo Scarpa inspired the interior design at Marsèll‘s first flagship store. ⁠

Located in Milan’s fashion district, the space has been crafted in collaboration with Berlin design practice Lotto Studio.

Across the two floors, modular elements have been implemented to allow the space to serve several requirements. Accompanying the regular collection spaces is a gallery area, where Marsèll plans to present site-specific art projects and collaboration ⁠

“The space was conceived and developed by imagining the perfect Marsèll house, a place where everything that has always defined us merges into a perfect whole,” says Marco Cima, the creative director and founder of Marsèll. ⁠

Different materials were chosen to designate zones throughout the store – travertine signifies the womenswear area while walnut wood occupies the men’s. ⁠


In addition to these accents, stainless steel, glass, leather, and translucent fabrics were included in the design. In fact, materiality was a driving force behind the entire concept – which also sees walls made from an innovative mixture of cement and pebble grit from the river Brenta.⁠

“An obsession with and constant research into materials and how to combine them made it possible to create a space that skilfully combines design and craftsmanship,” Cima adds.

Take a look around the store via the gallery above, and for more design – check out the new Tom Wood flagship in Tokyo, which blends Nordic and Japanese aesthetics.

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