Lifestyle

GRAV and LRG Launch New “Hustle Trees” Collaboration

Lifestyle brand GRAV teams up with streetwear label LRG to launch an apparel collection. “Hustle Trees” blends the essence of both brand identities to celebrate the spirit of hustlers, creators, and visionaries who shape contemporary culture.

Standouts from the collection include the “Hustle Trees” Wobble Bubbler, a thoughtfully designed glassware featuring fine line illustrations. GRAV specializes in designing accessories for the consumption ritual, and by fusing LRG’s streetwear aesthetics, the latest Wobble Bubbler brings both brands’ strengths to the forefront.

“LRG is beyond excited to partner with GRAV and further expand our footprint within the community,” shares Kevin Delaney, LRG’s VP of Marketing. “We have been big supporters of the culture since our inception. This is the perfect partnership to debut our first foray into the glass space. GRAV has been a pillar in this community for two decades, and we are very proud to launch this capsule.”

The collection also sees a rework of GRAV’s original bong silhouette. One piece features the outlined logo on a t-shirt, whereas another stamps the graphic down the back of a hoodie. “Hustle Trees” is a tribute to those at the intersection of ambition and action—the growers, trimmers, and budtenders. The collaboration was made by—and created for—individuals who embody the spirit of innovation and progress. Fusing style and functionality, the collection encourages everyone to “Find Your Higher Self.”

“For GRAV, ‘Hustle Trees’ signifies our commitment to the culture and the community,” says Red Rodriguez, GRAV’s Director of Brand Partnerships. “It embodies our mission to inspire the consumer to ‘Find Their Higher Selves’ through exceptional experiences.”

The “Hustle Trees” collection will be available on May 7 on Grav.com. For now, you can preview the collection in the gallery above.



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